Based in the media capital of the world, RPR is staffed with a team of senior consultants, many of whom have a decade or more of agency experience. We specialize in luxury brands and corporate communications, with the core of our practice dedicated to high-end real estate, consumer products, financial services, technology and entertainment. RPR thoroughly understands our clients’ objectives and pursues an unwavering commitment to achieving them. From corporate profiles to product introductions and special events, Rubenstein Public Relations has the resources to secure the media coverage that differentiates our clients’ products and services.

Richard Rubenstein, a third-generation publicist, founded Rubenstein Public Relations (RPR) in 1987. He quickly began amassing an impressive list of entertainment clients – performers, companies and events spanning many genres, including music, theater, film, radio and television.

The key principles that guide our work include:

Message Development: We research and analyze your company to understand the brand identity and how the company is perceived in the marketplace. We then develop a message platform to convey your brand’s unique attributes. Using specific messaging points that work across all media outlets, we create strategic messages that reflect and support your brand.

Strategic Planning: We immediately develop a strategy to achieve maximum media interest. Using these strategies, we chart a timetable for implementing a public relations plan, taking into account news urgency, events, holidays and annual celebrations, participation with others, strategic alliances and more. The blueprint we produce guides our media outreach efforts while still allowing for enough flexibility to capitalize on cultural trends and topics of interest to the media. Everything we do is intended to further your short- and long-term objectives.

Media Relations Outreach: Media coverage is a crucial tool for launching brands, developing businesses, attracting investors and recruiting employees.Strategies we use to accomplish this include targeted pitching techniques, detailed audience segregation methods and integrated reporting systems.